Global · Games and Software
Launch your game or software to an English-speaking audience.
Trailers, store assets, English copy and launch campaigns, produced by one team that understands creative, technology and marketing.
What it is
A great product can still struggle in a new market if its trailer, store page and launch messaging were written for a different audience. English-speaking players and buyers make fast decisions based on the first few seconds of a video and the first lines of a listing.
We bring together our studio, technology and growth teams to prepare that first impression: a trailer that hooks, a store page that reads naturally, a landing page that converts and a launch plan for the channels that matter.
What it covers
Trailers and cinematic intros
Launch trailers, teasers and cinematic openings, produced or re-cut for English-speaking audiences.
Store page assets
Capsule art direction, screenshots, short videos and English descriptions for app stores and game platforms.
English copy and localisation
Product copy, UI text review, patch notes and community posts that sound native.
Product websites
Fast landing pages and product sites that explain what you make and capture interest.
Launch campaigns
Social, paid and creator-friendly content planned around your launch window.
Community content
Short-form video, devlog edits and announcement graphics for ongoing engagement.
Deliverables
What you receive
- Trailer or teaser in the formats each platform needs
- Store page copy and visual assets
- English landing page or product website
- Launch content calendar and campaign creative
- Performance reporting after launch
Typical projects
Where it is used
Global launch of an indie game
English trailer, store page and launch content for a title already released in its home market.
SaaS market entry
An English product site, demo video and launch campaign for Australian customers.
App relaunch
New store assets and a short video series to support a relaunch.
Update or expansion
Trailer and announcement content for a major update.
How it works
- 1
Play or demo
We get hands-on with your product and existing materials.
- 2
Positioning
What makes it different for the new audience, in one clear message.
- 3
Produce
Trailer, assets, copy and website from our studio and technology teams.
- 4
Launch
Campaign execution across the channels you choose.
- 5
Report
Results reviewed and the next steps agreed.
Questions
Do you work with studios outside Australia?
Yes. We work remotely with international studios and developers by email, video call and shared project boards, from Brisbane (AEST, UTC+10).
Can you work from our existing trailer and footage?
Yes. Re-cutting and localising existing material is often the fastest and most cost-effective starting point.
Do you publish or distribute games?
No. We provide marketing, creative and localisation services. Publishing and distribution rights stay with you or your publisher.
Can we start with one asset?
Yes. A localised trailer or a store page refresh is a practical first project.
Games and Software Marketing
Tell us about your game or software.
Share a link, a build or a trailer, plus your target markets and launch window. We will reply with questions or a proposed first step.