Studio · Creative & AI Production
Cinematic production for brands with something to say.
Commercials, brand films, animation and short-form stories. AI accelerates the production. People direct every frame.
About Creative & AI Production
Radiance Impact is a production studio first. We write the concept, design the storyboard, lock the look of every character and product, and only then produce. AI is one of our production tools, alongside editing, motion design, sound and colour, and it lets us deliver cinematic work faster and more affordably than a traditional shoot.
What does not change is the craft. Story, product accuracy, brand consistency and final sign-off stay with people who care how the finished film feels.
Services
What we deliver
- 01
AI commercials and product films
Fifteen to sixty second commercials built from a product reference sheet, so the product stays accurate in every frame.
You receive
- Concept and storyboard
- Product reference sheet
- Finished film in vertical and widescreen
- Music, sound design and optional voice-over
- 02
Brand films and cinematic trailers
Story-led brand pieces, launch trailers and movie-style introductions for websites, events and screens.
You receive
- Narrative treatment
- Storyboard and animatic
- Film plus social cutdowns
- Key stills
- 03
Animation and character design
2D animation, motion graphics and character design, with consistent character sheets you can reuse across campaigns.
You receive
- Character sheets (front, three-quarter, side, back, expressions)
- Storyboard
- Animated sequences
- Animated logo and brand elements
- 04
Short-form and social video
Platform-native video for Instagram, TikTok, YouTube Shorts, Facebook and LinkedIn, including the five-day Content Sprint.
You receive
- Hooks and scripts
- Edited vertical videos with captions
- Platform-specific variants
- Posting plan
- 05
Post-production, voice and sound
Editing, colour, captions, AI voice-over, dubbing, sound design and music integration for footage you already have.
You receive
- Edited masters
- Caption and subtitle files
- Voice-over and dubbed versions
- Final sound mix
Our production standard
Fifteen seconds, planned frame by frame.
Every short film starts as nine timed keyframes at 0, 2, 4, 6, 8, 10, 12, 14 and 15 seconds. Each pair of frames defines one continuous movement, so characters, products and camera stay consistent from first frame to last.
Interactive example · nine concept stills for the fragrance film in development, generated in-studio from the written treatment. Scrub, step or swipe.
1 / 9 · Untitled fragrance film, 15-second treatment
A single ember drifts upward in darkness.
Visual styles
One idea, the right look.
Each style gets its own approved character and product sheets, so a campaign stays consistent across every film, still and format.
- Cinematic photorealismProduct commercials, brand films, luxury
- Anime and stylisedGames, youth brands, music
- 3D cartoonMascots, family products, social shorts
- 2D cartoon and motionExplainers, education, campaigns
In development
The 2027 concept slate.
Self-initiated short films we are developing to demonstrate different production styles. These are written treatments and storyboards, not finished productions, and every brand in them is fictional.
Concept · in developmentUntitled fragrance film
A dragon awakens a fictional luxury fragrance in a 15-second product film.
Concept · in developmentThe Timeless Shift
A fictional luxury watch and a single choice that changes the light around it.
Concept · in developmentThe Tiny Dragon
A miniature dragon hatches from a dumpling in a takeaway box.
Concept · in developmentThe Last Light
A lighthouse keeper restores one final beam before a storm.
Concept · in developmentFrom Local to Global
An indie game reaches English-speaking players for the first time.
Concept · in developmentThe Paper Planet
A paper rocket brings colour back to a grey city.
Process
How a project runs
- 1
Brief
Goal, audience, platforms, references and the one thing the film must make people feel.
- 2
Concept and storyboard
A written treatment and a timed storyboard you approve before production starts.
- 3
Design lock
Character and product reference sheets that keep identity and detail consistent shot to shot.
- 4
Production
Generation, editing, motion design and colour, reviewed by a person at every stage.
- 5
Sound and voice
Music, sound effects and voice-over, mixed for each platform.
- 6
Delivery
Every format you need, with revision rounds agreed up front.
Related work
See the approach in practice
Questions
Common questions
Do we need to organise a shoot?
Often not. Many commercials and brand films can be produced from your product photos, brand assets and a storyboard. When live footage is the better answer, we will say so and can arrange an on-site production day.
How do you keep our product accurate?
Every product film starts with a product reference sheet: views, materials, finishes and exact logo placement. Each frame is checked against it before anything is delivered.
Who owns the finished work?
Approved final deliverables are licensed to you for your business use once the project is paid in full. The details are set out in our terms and in your proposal.
Will you tell our audience it was made with AI?
Disclosure is your decision as the brand. We advise on platform rules and local expectations, and every AI-assisted deliverable is reviewed by a person before you approve it.
Can you work with footage we already have?
Yes. Editing, colour, captions, voice-over and dubbing of existing footage is a common starting point.
Studio
Tell us what you want to achieve.
Share your goal, timeline and any references. We reply with questions or a proposed next step, never a generic sales sequence.