Insights
Notes from the work.
Specific, not generic — written from actual projects, not to fill a content calendar.
Automation
The lead follow-up gap costs more than most ad budgets
A slow follow-up on a warm lead quietly wastes more return than most businesses lose to inefficient ad spend.
March 2026AI
AI content still needs a human editor. Here's where it fails without one.
AI-generated visuals and copy fail in predictable, specific places — and they're rarely the places most teams check.
March 2026VideoYour short-form hook has about two seconds. Most brands use six.
A breakdown of where short-form video actually loses viewers, and why it's rarely the part people re-edit first.
February 2026SEOWhy most small-business SEO plateaus after month three
The usual cause isn't the content calendar running dry — it's structural issues nobody audits until rankings stall.
January 2026