Global · Media Localisation
Localisation that keeps the feeling, not just the words.
Chinese-to-English creative adaptation, subtitling and dubbing for video, campaigns and product content, prepared for English-speaking audiences and platforms.
What it is
A direct translation can be accurate and still fail. Jokes fall flat, hooks lose their urgency and calls to action sound unnatural. Localisation adapts tone, references and pacing so the content lands with the new audience the way it did with the original one.
We combine translation with creative production. That means we can rewrite a trailer hook, retime subtitles, record or generate a dubbed voice track and re-edit the cut for a new platform, all in one workflow and with a person reviewing every output.
What it covers
Creative adaptation
Scripts, hooks, captions and calls to action rewritten for English-speaking audiences, not translated line by line.
Subtitling
Translated subtitles with timing adjusted for reading speed and platform requirements.
AI-assisted dubbing
Voice tracks produced with AI voice tools and checked by a person for accuracy, timing and tone.
Re-editing for platforms
Cuts, formats and opening seconds adapted for YouTube, TikTok, Instagram and other channels.
Copy and metadata
English titles, descriptions, store listings and on-screen text that read naturally.
Cultural review
A check for references, imagery and phrasing that may not translate well, with suggested alternatives.
Deliverables
What you receive
- Adapted English scripts and copy
- Timed subtitle files and burned-in versions
- Dubbed or voice-over versions where required
- Platform-ready video exports
- A short voice and terminology guide for future content
Typical projects
Where it is used
Trailers and promos
An existing trailer adapted with an English hook, subtitles or dubbing.
Series and short-form drama
Episodes subtitled and prepared for English-language platforms, where you hold the rights.
Product and demo videos
Explainers and demos localised for English-speaking buyers.
Social campaigns
Campaign videos and captions adapted market by market.
How it works
- 1
Review
We review your source material, rights position and target platforms.
- 2
Sample
A short sample establishes tone, terminology and voice before the full job.
- 3
Adapt
Translation, creative rewriting, subtitling and dubbing.
- 4
Check
A person reviews accuracy, timing and cultural fit.
- 5
Deliver
Files and exports for every platform you need.
Questions
Which languages do you cover?
Chinese and English are our core pair. Other languages can be arranged per project with specialist linguists.
Do you use AI for translation and dubbing?
AI tools speed up parts of the work, such as first-draft subtitles and voice generation. Every output is reviewed and corrected by a person before delivery.
Do we need to own the rights to the content?
Yes. We localise content that you own or are licensed to adapt. We do not acquire or claim rights on your behalf.
Can you handle large volumes, such as a full series?
We scope volume work case by case, starting with a sample so quality and turnaround are agreed before the full project.
Media Localisation
Send us a sample of your content.
Tell us what you want to localise, the target platforms and your timeline. We will suggest an approach and a short paid sample to start.