AI Campaign Variation Study
An internal study in using AI image generation to produce on-brand campaign variations at a pace manual production can't match.
The idea
Client briefs often need five or six visual directions to test before committing spend to one. This internal study explores using AI image generation, directed and curated by a human designer, to produce genuine variations quickly rather than one AI image dressed up five ways.
What it shows
A single creative brief taken through multiple AI-assisted visual directions, each reviewed and refined by a human editor before being considered a usable output — human direction stays in the loop, not just the AI tool.
Capabilities involved: AI Content & Creative (AI Images, AI-assisted Content).
This is an internal creative study, not a paid client engagement.