Two-Language Campaign Adaptation
A concept demonstration of adapting one campaign's messaging and visuals for a second-language audience, not just translating the copy.
Concept project. A self-initiated concept created to demonstrate our approach. Not commissioned work.
The idea
A direct translation often keeps the words but loses the intent. This demonstration takes one campaign concept and adapts it (tone, references and visual pairing included) for a second-language audience rather than running the original copy through a translator.
What it shows
The same core offer, presented two ways, with the differences in emphasis and framing made deliberate rather than accidental.
Capabilities involved: Multilingual & Localisation, Marketing & Growth.
This is a concept demonstration, not a paid client engagement.